About - Breast Cancer Initiative East Africa

Providing Breast Cancer Support and Awareness since 2007

Empowering Lives Through Innovation and Education
At the Breast Cancer Initiative East Africa (BCIEA), we have dedicated the past 17 years to supporting individuals affected by breast cancer in Rwanda. As the first organization to introduce breast cancer awareness and education in the country, we have created a vital resource for our community. Our mission is to provide comprehensive awareness, education and support, ensuring that every person has access to the resources they need for early detection and effective treatment.

‍Continuing Our Vision
As we look ahead, we are excited to announce a transformative shift in our approach. We have integrated cutting-edge AI technology into our initiatives, enhancing our ability to educate and empower our community.By implementing artificial intelligence at the core of our operations, we're dramatically improving our capabilities across Awareness, Education, Screening, Access to Care, and Data Collection for Breast Cancer—all with the goal of making comprehensive support accessible for the Rwandan community.This represents a new model of care, creation, and continuity—born in Rwanda, designed to echo across Africa and beyond. Not an intervention, but an evolution.

IKUNDE - LOVE YOURSELF

IMENYE - KNOW YOURSELF

ISUZUMISHE - GET CHECKED

Support Now

45K

Women Impacted

Active Programs

17+

Years in Service

2000+

Donors

Transforming Breast Cancer Support Through Innovation

Our mission is to make comprehensive support accessible to all within the Rwandan community. We are creating a new model of care that is born in Rwanda and designed to resonate across Africa and beyond. We don't seek to intervene, but rather to evolve—empowering our community through innovation that respects our unique identity and amplifies our collective strength.

Donate Now

Our Founder

Visionary Leader and Breast Cancer Advocate Philippa Kibugu-DeCuir stands as an inspiring force in the global fight against breast cancer, distinguished as the Founder and CEO of Breast Cancer Initiative East Africa (BCIEA) Inc. Her indomitable spirit and commitment to change are underscored by a triumphant 30-year journey as a breast cancer survivor, transforming adversity into a relentless passion for advocacy. She is a beacon of Hope. Under Philippa’s astute leadership, BCIEA Inc. has emerged as one of the fastest- growing NGOs, driven by a visionary mission to educate, empower, and save lives in the relentless battle against breast cancer.

“All Honor, Glory, Praise and Thanksgiving Goes to God My Lord and Savior.”

A 30 year survivor giving back to her Community

A dedicated Innovator and Visionary

Creating a sustainable, replicatable Model

Philippa Kibugu-DeCuir

Founder

What they're Saying About Us

Dr Diane Karusisi

CEO Bank of Kigali

“This initiative has reminded us that health is our greatest wealth, as leaders, we must ensure our teams have access to the knowledge and resources needed to prioritize their well-being. I’m proud of the positive impact this has had on our staff.”

Emertha

Survivor

"On my journey to recovering from breast cancer, BCIEA provided me with incredible support. The most life-changing help I received was a breast prosthesis, which restored my confidence and comfort."

Christelle

Breast Cancer Survivor

"Before BCIEA, survivors like me had to buy expensive silicone breast prostheses, which many could not afford. But BCIEA introduced Made-in-Rwanda knitted breast prostheses and provided them to us completely free of charge. This made a huge difference in my life. Beyond that, BCIEA staff and fellow survivors supported me during my lowest moments. There was a time when I felt hopeless and alone, but the people I met at the Pink House encouraged me and helped me regain my strength. Today, I live with confidence and no longer fear for my future—all thanks to BCIEA."